Sweaty Betty is a British activewear brand founded in 1998, renowned for its stylish and functional fitness apparel designed for women. The brand was established by Tamara Hill-Norton, who aimed to create high-quality workout clothing that empowers women to feel confident while exercising. Sweaty Betty offers a diverse range of products, including leggings, sports bras, tops, and outerwear, often incorporating innovative fabrics and technology to enhance performance and comfort. The brand is particularly recognized for its signature prints and vibrant colors, blending fashion with functionality. In addition to clothing, Sweaty Betty promotes a holistic approach to wellness, offering fitness classes and community events to inspire and engage customers. The brand is committed to sustainability, using eco-friendly materials and practices in its production processes. With its strong emphasis on empowerment, style, and sustainability, Sweaty Betty has established itself as a leader in the women's activewear market, appealing to fitness enthusiasts and fashion-conscious consumers alike.