Evisu is a luxury Japanese denim brand founded in 1991 by designer Hidehiko Yamane. Known for its high-quality craftsmanship and unique designs, Evisu has become an iconic name in the fashion world, especially within the streetwear and denim communities. The brand is celebrated for its attention to detail, particularly its hand-painted Seagull logo, which is often featured on the back pockets of its jeans. Evisu blends traditional Japanese craftsmanship with contemporary Western styles, creating a distinctive and recognizable aesthetic.
The brand's collection includes premium jeans, jackets, shirts, and accessories, all made using the finest materials and artisanal techniques. Evisu has earned a loyal following for its commitment to authenticity and quality, often using selvedge denim and other durable fabrics. Over the years, the brand has expanded its reach globally, establishing itself as a leader in luxury denim fashion, favored by those seeking both high-end quality and streetwear appeal.