**Juicy Couture** is an iconic American fashion brand, founded in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor. Initially recognized for its signature velour tracksuits, the brand quickly became synonymous with luxury loungewear, offering a blend of casual chic and glamour. The brand’s tracksuits, often adorned with rhinestones and bold logos, became a staple of early 2000s pop culture, worn by celebrities like Paris Hilton and Britney Spears, cementing Juicy Couture as a symbol of effortless style and high-end leisurewear.
Over the years, Juicy Couture expanded its range to include a variety of fashion-forward products, including handbags, fragrances, footwear, and accessories. The brand’s playful and glamorous aesthetic, combined with a focus on comfort, made it a favorite among those seeking laid-back luxury. Although its popularity has seen fluctuations, Juicy Couture remains a key player in the world of contemporary fashion, known for its bold designs and continued influence on casual luxury.