Chella is a makeup brand with a tight focus on brows and eyes, offering a curated selection of products designed to enhance those features. The formulas are vegan cruelty-free paraben-free and gluten-free, with a stated commitment to clean beauty and simplified routines. They use skin-care-friendly ingredients such as vitamin C, vitamin E, argan oil, aloe vera and coconut oil. Their aesthetic is minimal and functional, with shade-matching offered for brows and eyes.
The specialty-only range means if you’re looking for full-face colour cosmetics (foundation, blush, etc.), you may find the selection somewhat limited. However, for brow definition, eye accentuation and ethical formulation, Chella makes a strong choice.