Curology is a personalized skincare brand that focuses on providing customized solutions for individual skincare needs. Founded in 2014, Curology offers a unique approach to skincare by delivering prescription-strength formulations directly to customers. Their service begins with an online consultation, where users provide details about their skin concerns and goals. Based on this information, a licensed dermatology provider creates a tailored formula featuring active ingredients like tretinoin, niacinamide, and clindamycin. These bespoke treatments target issues such as acne, aging, and uneven skin tone. Curology's convenient model includes regular follow-ups with dermatology providers and adjustments to the treatment as needed. The brand emphasizes simplicity and effectiveness, aiming to streamline skincare routines while addressing specific skin concerns. With a focus on personalization and expert guidance, Curology has gained popularity for its innovative approach to achieving clearer, healthier skin.