YSE Beauty is a results‑driven skincare and beauty brand founded in 2023 by American model, actress and entrepreneur Molly Sims. Pronounced “wise,” the line was developed to simplify skincare for busy women—especially those aged 35 and over—who want effective, clinically backed products without lengthy, complicated routines.
Rooted in Sims’ personal skincare journey and years of research, YSE Beauty focuses on essential, multi‑functional formulations that address common concerns like dullness, dark spots, uneven tone and signs of aging. The brand promotes a minimalist “hero” approach with standout products such as exfoliating pads, vitamin C serum, SPF primers, moisturizers and brightening eye care that blend skincare benefits with everyday beauty wearability.
Since its launch, YSE Beauty has earned industry awards and expanded from direct‑to‑consumer sales into retail through a major partnership with Sephora, growing a loyal community by offering accessible, effective solutions that fit into real‑world lifestyles and champion confidence at any age.