Notcoy is a contemporary stationery brand founded in 2020 by Tanisha Uchil and her brother Kartik, based in Wilmington, Delaware. The brand emerged from Tanisha's desire to revive the art of sending heartfelt, personalized messages during the isolation of the COVID-19 lockdown .
Notcoy offers a range of products including minimalist greeting cards, daily planners, gratitude journals, and interactive games. Their greeting cards feature witty, relatable messages like “Facebook reminded me it’s your birthday” and “You’re one of my favourite parents,” aiming to add a personal touch to every occasion . The planners and journals are designed to be both functional and aesthetically pleasing, with titles such as “Doing My Best” and “Midnight Breakfast” The brand's commitment to quality is evident in their use of premium materials and thoughtful packaging. Notcoy has garnered a loyal following, with customers praising the quality and design of their products .Through its unique blend of humor, design, and functionality, Notcoy has carved a niche in the stationery market, offering products that make everyday moments a little more joyful.