KoRo is a Berlin-based company that has significantly impacted the European retail market since its founding in 2012. Originally launched as "KoRo Drogerie," a bulk retailer for detergents and hygiene products, the company pivoted in 2014 to focus on bulk food offerings. KoRo now specializes in high-quality, minimally processed foods such as nut butters, dried fruits, snacks, and other shelf-stable items. By sourcing directly from manufacturers, KoRo reduces intermediaries and provides its products at competitive prices, offering a more affordable alternative to traditional retailers. The brand has grown rapidly, with over 1.9 million customers and a presence in more than 10,000 retail locations across Europe. KoRo’s commitment to sustainability is reflected in its eco-friendly packaging and transparent practices. In 2024, the company earned B Corporation certification, highlighting its dedication to social and environmental responsibility. With an expanding range of dietary options, KoRo continues to innovate and grow its presence in Europe.