Kiid Coffee is the world’s first kid‑friendly “superfood latte,” co‑founded by 8‑year‑old Ethan Sanborn and his father, David. Launched in April 2024, it features organic, water‑processed decaf coffee blended with cacao, 4 g of prebiotic fiber, and 12 essential vitamins and minerals including calcium, iron, magnesium, and vitamin D to address common childhood nutrient deficiencies Available in Original, Choco’Latte, and Caramel flavors, the instant powder is 99.9 ffeine free and contains zero added sugar,lightly sweet and with monk fruit. amazon.com startup cpg.com. It’s 100% vegan, free of major allergens and GMOs, and made in a peanut‑ and nut‑free facility . Designed for children aged 4+, it’s easy to preparejust mix with hot water or milk for a creamy, nutritious drinkThe father‑son team has appeared on Shark Tank, securing investment from Daniel Lubetzky, founder of KIND Snacks. Since then, they’ve seen rapid growth $150 K in first year and expanded into select retail and Amazonwith enthusiastic customer response.