Heidi Merrick is a Los Angeles-based fashion designer renowned for her California-inspired designs that blend minimalist elegance with coastal ease. Born and raised in Santa Barbara, Merrick launched her eponymous label in 2006 after studying at the Fashion Institute of Design & Merchandising. Her collections feature clean lines, luxurious fabrics, and a neutral color palette, reflecting her surf culture roots and commitment to sustainable practices. All garments are designed and produced in her downtown LA studio, emphasizing ethical craftsmanship. Merrick's work has been featured in major publications and worn by celebrities like Meghan Markle and Jessica Alba.