Grana is a direct-to-consumer clothing brand known for offering high-quality, timeless wardrobe essentials at accessible prices. Founded in 2014, the Hong Kong-based company emphasizes ethical sourcing and transparent production. Grana uses premium natural fabrics such as silk, Tencel, linen, and organic cotton, sourced directly from mills around the world. Their minimalist designs cater to conscious consumers seeking style, comfort, and sustainability. By bypassing traditional retail markups, Grana delivers luxury-quality garments without the hefty price tag. With a commitment to responsible fashion, the brand continues to build a loyal global following focused on quality over quantity.