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About Frames.co.uk
Frames serve as cognitive structures that help individuals interpret and organize information from the surrounding environment. In psychology, frames refer to mental frameworks or schemas that shape how people perceive, understand, and make sense of the world. These cognitive structures influence decision-making, problem-solving, and social interactions. Frames provide a lens through which individuals filter information, guiding their attention towards certain aspects while disregarding others. They are shaped by various factors including culture, personal experiences, and social influences. Frames can be both conscious and unconscious, affecting perceptions and behaviors without individuals realizing it. In communication and persuasion, framing involves presenting information in a way that influences how it is interpreted by others, often emphasizing certain aspects or values to evoke specific reactions or responses. Understanding frames is crucial in fields such as marketing, politics, and media, as it allows for effective messaging and influence over audience perceptions and attitudes.
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