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About Divi
Divi is a modern scalp and hair health brand founded in 2021 by Dani Austin after her own experience with hair loss. PR Newswire +2 VentureRadar +2 Committed to a “scalp‑first” philosophy, Divi formulates clean, science‑backed, vegan, and cruelty‑free products designed to nourish the scalp and support fuller, healthier hair. Divi Official Inc. +2 VentureRadar +2 Its flagship product is a water‑based Scalp Serum, which combines ingredients like caffeine, rosemary oil, copper tripeptide, and hyaluronic acid to promote scalp balance and improve hair density with consistent use (shown in independent studies). Global Cosmetic Industry +4 Divi Official Inc. +4 Divi Official Inc. +4 In addition, Divi offers shampoos, conditioners, a 3‑in‑1 leave‑in, a repair mask, and a dry shampoo—all engineered not to weigh hair down while fighting buildup. VentureRadar +3 PR Newswire +3 Global Cosmetic Industry +3 Divi has expanded its retail presence, currently available through its official website and major retailers including Ulta Beauty and select Target stores. PR Newswire +2 PR Newswire +2 The brand emphasizes community, education, and support for those on their hair wellness journeys, under the tagline #RootingForYou. Beauty Packaging +3 PR Newswire +3 PR Newswire +3
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