Divi is a modern scalp and hair health brand founded in 2021 by Dani Austin after her own experience with hair loss.
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Committed to a “scalp‑first” philosophy, Divi formulates clean, science‑backed, vegan, and cruelty‑free products designed to nourish the scalp and support fuller, healthier hair.
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Its flagship product is a water‑based Scalp Serum, which combines ingredients like caffeine, rosemary oil, copper tripeptide, and hyaluronic acid to promote scalp balance and improve hair density with consistent use (shown in independent studies).
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In addition, Divi offers shampoos, conditioners, a 3‑in‑1 leave‑in, a repair mask, and a dry shampoo—all engineered not to weigh hair down while fighting buildup.
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Divi has expanded its retail presence, currently available through its official website and major retailers including Ulta Beauty and select Target stores.
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The brand emphasizes community, education, and support for those on their hair wellness journeys, under the tagline #RootingForYou.
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