BicycleBooth.com is an online store specializing in performance cycling, triathlon, and running apparel. The brand offers a wide range of products including jerseys, bib shorts, tri-suits, jackets, and accessories, designed to meet the needs of both amateur and competitive athletes. Their clothing combines technical performance features such as moisture-wicking, breathability, and stretch fabrics with a focus on style, providing bold graphics, club-themed designs, or minimalist options. Customers can also personalize apparel with custom colors, logos, or text without requiring a minimum order. The website emphasizes variety, showcasing over a thousand different design options, and includes sizing guides to help users choose the right fit. While manufacturing is based overseas to keep costs competitive, the brand is headquartered in Toronto. The store also provides return and exchange options, though some customers have noted long shipping times. Overall, Bicycle Booth aims to blend functional athletic performance with creative, customizable designs for cycling and endurance sports enthusiasts.