Allavare is a UK-based eco-conscious cleaning brand that combines century-old natural formulas with modern sustainability. Founded by Ed Willes and rooted in "Betty’s Book"—a collection of household recipes from 1920s London—the company produces small-batch cleaning and laundry products from its Llandeilo workshop Using only simple, biodegradable ingredients like lemon juice, vinegar, coconut oil soap, sodium carbonate, sodium percarbonate, and sodium gluconate, Allavare formulas avoid harsh chemicals, synthetic fragrances, fillers, dyes, and endocrine-disrupting substances Products include Pure Laundry Powder, Natural Oxygen Bleach, and Bette’s Stain Bar, all packaged plastic-free in refillable glass or metal containers With a 4.9‑star rating from over 800 reviews, users praise their effectiveness on stains—even at low temperatures—and suitability for sensitive skin, eczema-prone individuals, and septic systems Allavare appeals to eco-conscious households wanting high-performance cleaning that's gentle on both clothes and the planet.